Indonesian consumers’ interest in snacks is still growing. This is supported by the significant growth in the food and beverage industry performance in recent years. Quoted from www.dataindustri.com, in the first quarter of 2022, the performance of the food and beverage industry experienced positive growth per quarter (q on q) of 2.56 percent. Meanwhile, the annual growth of the food and beverage industry sector in the first quarter of 2022 (year on year) is 3.75 percent. This positive growth performance continues the previous years’ performance which was also always positive. Snack Industry Growth Trends in Indonesia
The snack industry in Indonesia itself also shows a positive growth trend. In 2021, the distribution volume of snacks in Indonesia will be 1,281 million kilograms, growing 8% from 2020 with a distribution volume of 1,183 million kilograms. By the end of 2022, it is predicted that the distribution volume of snacks will reach 1,357 million kilograms, a 6% increment.
Total distribution volume of snacks in Indonesia
Meanwhile, snacks with the largest distribution volume in 2021 are still occupied by the cookies & crackers category with a percentage of 85% (1,087 million kg), followed by the tortilla chips, flips & pretzels category at 14% (177 million kg), and the potato chips category at 1% (15 million kg).
In 2021, on average, each person in Indonesia consumes 4.6 kg of snacks. This figure is a 5% increment from 2020 where the average consumption of snacks per capita in Indonesia is 4.4 kg per person per year. Meanwhile, in 2022, this figure is predicted to increase by 6.5% to 4.9 kg per capita per year.
Average Volume of Snack Consumption per Capita in Indonesia
Revenue from online sales channels is also predicted to continue to increase for the next 5 years. Although the percentage of revenue from online sales is still below 2% of the total revenue, the annual increase is quite high, namely an average of 25% per year from 2021 to 2025.
Snack Revenue Share by Sales Channels
Indonesia snack consumers demographics in 2021 are still dominated by millennials and Gen Z with a whopping 55% percentage. The details are 33% of consumers with an age range of 25-34 years, and 22% of consumers with an age range of 18-24 years.
Indonesia Snack Consumers Demographics in 2021
From the statistics above, it is predicted that the snack industry in Indonesia will continue to grow. The biggest consumers of the snack food industry in Indonesia are millennials and generation Z, where they are a generation that tends to want to try new things. That’s why there are many variants of snacks with unique new flavours, the result of innovations to attract millennials and Gen Z to become their consumers. Snack Industry Growth Trends in Indonesia
Data sources: https://www.statista.com/outlook/cmo/food/confectionery-snacks/snack-food/indonesia https://www.dataindustri.com/produk/data-pertumbuhan-industri-makanan-dan-minuman/