The beverage industry in Indonesia is currently experiencing rapid growth. Various factors, such as changes in consumption patterns, hot weather encouraging people to purchase beverages more frequently, the proliferation of beverage cafe startups, and product innovations, have led to increased demand and product diversification in the market. In 2023, the beverage industry in Indonesia demonstrated significant growth, despite facing various challenges. According to the Indonesian Soft Drink Industry Association (ASRIM), the total growth of the beverage industry reached 3.1% from 2022 to 2023. However, this growth is primarily driven by packaged drinking water (AMDK). Here are some beverages that have experienced increased sales.
Coffee-based beverages
The increase in the number of coffee shops and cafes in large and small cities in Indonesia has contributed to the increased sales of coffee-based beverages. Varieties such as iced coffee with milk, cold brew, and coffee with flavoured syrup attract consumers’ attention, especially the younger generation.
Tea
Tea beverages with various flavours are experiencing a significant surge in popularity. Currently, modern tea shops offering tea variations with flavour combinations like lemon and apple, as well as serving tea with toppings such as boba, pudding, and jelly, are becoming a trend among young people.
Milk-based beverages and milk alternatives
Milk-based beverages are also rapidly increasing in the market. Additionally, milk alternatives such as almond milk, soy milk, and oat milk are also experiencing increased sales due to growing awareness of lactose intolerance and vegan options.
Carbonated and Soda beverages
With numerous new innovations, soda beverages are also increasing their sales in the market. The mentioned innovations include carbonated beverages with additional flavours and functions, such as soda with natural fruit extracts or low-sugar carbonated beverages.
The beverage industry in Indonesia shows interesting dynamics with many innovations and changes made by manufacturers to meet consumer needs and preferences. Islandsun Indonesia offers various powdered beverages ranging from coffee, tea, to fruit extracts. If you are interested in enhancing your products, contact us by clicking here.