Every year, food trends evolve with the changing times and public tastes. The year 2024 is no exception, as various viral foods emerge and become hot topics on social media. This phenomenon compels local culinary entrepreneurs to compete in developing their products to stay relevant in the F&B industry. Here are some of the popular food and drinks in 2024:
Martabak Pizza
This dish combines the concept of martabak and pizza, using martabak dough as the base but with pizza-style toppings. For instance, sweet martabak is made with melted mozzarella cheese, meat slices such as sausage or pepperoni, and tomato or chilli sauce. The martabak is then sliced like pizza, making it a unique fusion version that is highly popular, especially among the younger generation.
Croffle Boba Bread
After its success in previous years, croffle reigns supreme in the culinary world with a new twist—croffle boba bread. This dish combines the crunchy texture of croffle with sweet, chewy boba toppings, drizzled with palm sugar syrup or sweetened condensed cream. The combination of sweet, crunchy, and chewy textures makes croffle boba bread a favourite, particularly among young people.
Spicy Noodles
Spicy noodles have always been a favourite in Indonesia, but in 2024, the spicy noodle trend reaches a more extreme level. Noodles are served with a bright red broth and come in various levels of extreme spiciness. Many spice enthusiasts take on this challenge and share their experiences on social media, making spicy noodles a viral food trend among lovers of fiery flavours.
Klepon Coffee
Klepon coffee combines elements of the traditional klepon dessert into coffee, creating a drink with a unique taste. Typically, klepon coffee is made by blending espresso or black coffee with palm sugar syrup (which mimics the sweet filling of klepon), coconut milk, and ice.
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