The snack industry continues to experience rapid growth in line with changes in lifestyle and consumer preferences. From traditional snacks to modern products that rely on food technology, the industry is evolving to meet the increasingly dynamic market demands. According to the Global Snack Market Analysis 2024 report, the global snack market is expected to grow at a CAGR of 6.2% until 2030. In Indonesia, the snack food industry is also expanding, with a market value reaching IDR 50 trillion in 2023, an increase of approximately 8% compared to the previous year.
The growing public awareness of a healthy lifestyle has encouraged producers to introduce low-sugar, low-fat, and high-fiber snacks. According to a Nielsen survey, 60% of Indonesian consumers now prefer snacks made from natural and organic ingredients. Grain-based snacks, nuts, and gluten-free products have become dominant trends in the market. Additionally, high-protein snack products such as protein bars or nut-based chips are increasingly popular, especially among fitness enthusiasts and those adopting a healthy lifestyle.
A unique and exotic combination of flavors has also become a major attraction for consumers. A report from Mintel states that 45% of consumers in the Asia-Pacific region are more interested in trying new flavor variations, such as spicy-sweet combinations or flavors inspired by international cuisines. Furthermore, appealing and eco-friendly packaging is gaining popularity, with 70% of manufacturers switching to recyclable or biodegradable packaging.
Modern production technology also plays a crucial role in the industry’s development. Methods such as oil-free roasting, dehydration, and AI-based food processing are being used to enhance efficiency and retain nutritional value in snacks. According to a report from Food Industry Insights, approximately 30% of global snack companies have adopted automation technology in their production lines to improve quality and efficiency.
However, the snack industry also faces several challenges. Increasing competition forces producers to continuously innovate to remain relevant in the market. According to data from the Indonesian Snack Entrepreneurs Association (APSI), the number of small and medium-scale snack producers has increased by 12% over the past five years, creating a more competitive market. Additionally, strict regulations and food safety standards require producers to ensure their products comply with BPOM regulations and international standards.
Changes in consumer preferences also present a challenge. Consumers are now more selective when choosing products, with 55% of them reading nutritional labels before purchasing snacks, according to a Euromonitor survey. Fluctuations in raw material prices, such as vegetable oil and flour, also impact production costs, with the prices of key raw materials increasing by 10-15% in 2023 compared to the previous year.
One solution for snack producers facing flavor innovation challenges is to collaborate with seasoning suppliers that can adapt to market preferences. Islandsun Indonesia offers a wide range of high-quality seasonings and spices that can be developed according to consumer needs. With extensive experience in the food industry and support from a professional R&D team, we help snack manufacturers create unique and appealing flavor variations aligned with current market trends.
With the increasing demand for healthier and more innovative snack products, the industry is expected to continue growing. A report from Research and Markets predicts that the healthy snack market will grow at a CAGR of 7.5% over the next five years. Producers who can adapt to trends, maintain quality, and provide added value to consumers will be better positioned to compete in an increasingly tight market.
Overall, the snack industry remains a promising sector with significant opportunities for creative and innovative businesses. Through a combination of technology, sustainability, and a deep understanding of market trends, this industry will continue to thrive in the future.
Challenges Snack Industry, Challenges Snack Industry