instant noodles a convenient fast-food product, has become the top choice for many consumers worldwide. The rapid increase in instant noodle sales reflects lifestyle changes and the demand for convenience and innovation in the food industry. According to the World Instant Noodles Association, Indonesia is the second-largest consumer of instant noodles globally. In 2021, Indonesia consumed 13.27 billion packs of instant noodles.
The growth in instant noodle sales in Indonesia is closely related to the changing lifestyle of an increasingly busy society. Referring to information obtained from the Eden website on Monday, November 6 2023, the results of the 2023 National Socio-Economic Survey (SUSENAS) indicate that approximately 92% of the Indonesian population or around 248.7 million people consume instant noodles. Kalimantan, Java, and Sulawesi are the regions with the highest instant noodle consumption. Innovation in products and a variety of flavour options are also key points in the growth of instant noodle sales. Manufacturers continue to strive to offer products that suit local tastes, both through traditional Indonesian flavours and the addition of appealing local ingredients. Instant noodles are also known as affordable food, making them a popular choice among various segments of the population.
Behind the increase in instant noodle sales in Indonesia, the success of manufacturers in adapting to changing consumer preferences and needs is evident. Product innovation and effective marketing strategies all collaborate to shape the dynamics of the continuously growing instant noodle market in the country. Islandsun Indonesia is a seasoning company that has long been trusted by many companies to provide seasonings for their products. We continue to innovate in line with the times, ensuring we can provide suitable seasonings for various products, including instant noodles. If you are interested, you can contact us by clicking here.
Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by flash-frying cooked noodles, and this is still the main method used in Asian countries; air-dried noodle blocks are favored in Western countries.