The development of seasoning in 2025 shows an increasingly dynamic direction, in line with the growing demand of the food industry for flavor innovation. Seasonings have now become an essential component in product development, particularly in processed foods and snacks, which require strong, consistent flavor profiles and the ability to keep pace with rapidly changing consumer trends.
According to a report by Business Research Insights, the global market value of seasonings and spices in 2025 is estimated to reach approximately USD 28.46 billion, with a projected compound annual growth rate (CAGR) of around 7.3% through 2035. This growth is driven by rising consumption of ready-to-eat foods and snacks, as well as the industry’s need for seasonings that can be customized to meet market preferences. The Asia-Pacific region, including Indonesia, is one of the areas experiencing significant growth due to its strong culture of seasoned and flavorful foods.
Along with this growth, the role of seasoning solution providers has become increasingly important in supporting food product innovation. In Indonesia, the demand for high-quality and flexible seasoning solutions has encouraged collaboration between food manufacturers and professional seasoning suppliers. In this context Islandsun Indonesia serves as an industry partner that provides a wide range of seasoning solutions to support the development of food and snack products for both local and regional markets.
The growth of the snack industry has further strengthened demand for seasonings. According to Global Growth Insights, approximately 24% of global seasoning usage in 2025 comes from the snack segment, with a growth rate of around 7.2% CAGR projected through 2034. Modern snacks no longer rely on standard flavors, but instead require seasoning formulations that deliver layered and consistent taste experiences while remaining aligned with current market trends.
Flavor trends in 2025 also indicate a shift toward bolder exploration. Media and industry observers such as Food & Wine have noted the rising popularity of spicy-sour profiles, spicy fusion flavors, and the adaptation of distinctive culinary flavors into snack formats. This phenomenon encourages food manufacturers to collaborate with seasoning providers capable of developing precise and scalable flavor solutions that can be mass-produced without compromising quality.
The influence of social media has further accelerated the trend cycle. Business Insider reports that flavors going viral on digital platforms often trigger new product launches within a short period of time. This situation demands high flexibility across the seasoning supply chain, from formulation development to production consistency. Seasoning providers that understand market dynamics and consumer behavior play a strategic role in helping food brands respond to trends effectively.
Overall the development of seasoning in 2025 reflects a strong synergy between market growth, consumer trends, and the role of industry players. With the increasing demand for innovative and reliable seasoning solutions, Islandsun Indonesia is strategically positioned to support the growth of the food and snack industry by providing relevant, high-quality seasonings aligned with global market directions.
Seasoning Trends 2025, Seasoning Trends 2025